91% of Americans Plan To Travel in 2026, Marriott Bonvoy Survey Reveals

As Americans set their intentions for the new year, a recent survey¹ from hospitality leader Marriott Bonvoy® reveals that 91% of Americans plan to travel in 2026, and nearly half (49%) say they want to travel more than they did in 2025. The findings reflect a broader cultural trend toward moments that carry lasting meaning. A majority may be swapping shopping carts for suitcases in the new year, with two-thirds (67%) saying they’re prioritizing experiences such as travel over material purchases in 2026.

91% of Americans Plan To Travel in 2026, Marriott ...