Inside ‘KPop Demon Hunters’ pop-up in Seoul

Netflix’s global sensation “KPop Demon Hunters” has leapt off the screen and into real life with the opening of its first official pop-up store in eastern Seoul's trendy Seongsu-dong, inviting fans to step directly into the film’s universe. The pop-up offers a new way for visitors to experience the magic through themed rooms, photo spots and exclusive merchandise. Since its release in June, the animated feature has become a global phenomenon. Centered on a fictional K-pop girl group that fights against supernatural forces, the film became one of Netflix’s most-watched films and was nominated for Golden Globes earlier this week. Its soundtrack also shot to the top of the charts and the film's visual elements became cultural trends. Instagram and TikTok have been flooded with tutorials on Rumi’s hairstyle, while the girl group outfits became some of this year’s most coveted Halloween costumes. As fans seek new ways to stay connected to the film, Netflix opened its first "KPop Demon Hunters" pop-up experience in Seoul last week, offering dozens of official merchandise items a

Inside ‘KPop Demon Hunters’ pop-up in Seoul