DS Reveals New DS 7...But What Are They Hiding?!

Okay, buckle up, car enthusiasts! It seems DS Automobiles is playing a little game of peek-a-boo with their upcoming model. A flurry of LinkedIn activity from the top brass – we're talking CEO, chief designer, the whole shebang – has dropped hints, teasing a new DS model that's still cleverly disguised. Think car-sized Easter egg hunt, but instead of chocolate, you get glimpses of a camouflaged vehicle. Intriguing, right?

DS Reveals New DS 7...But What Are They Hiding?!

The real kicker? These teases aren't just photos; they're videos, showcasing the car from all sorts of angles. And, in a very 21st-century move, the whole thing is visualized in virtual reality. Now, I’ve seen some creative marketing stunts, but this one definitely piqued my interest. The VR element adds a cool, almost futuristic vibe to the whole unveiling process. It's like they're saying, "The future of DS is here, but you gotta squint to see it… digitally."

The general consensus seems to be that this mystery machine is the successor to the DS 7, a model that's been around for about nine years. Now, the current DS 7 isn’t exactly a shrinking violet at 4.59 meters long. It's also strictly internal combustion engine territory. But the rumor mill is churning, suggesting its replacement will ride on the STLA Medium platform and, crucially, offer a fully electric version for the first time. This is big news, folks. DS entering the EV game in a serious way could shake things up.

Beyond the electric buzz, the new DS 7 (or whatever they decide to call it – I'm personally holding out hope for something a little more exciting than "No. 7," despite the speculation stemming from the DS No. 8 design influence) is expected to share some DNA with the upcoming Citroën C5 Aircross, Peugeot 5008, and Opel Grandland. Think shared platform, likely some similar tech under the hood. Speaking of under the hood (or rather, where the engine would be), the No. 7 is rumored to potentially inherit powertrains from the DS No. 8, meaning we could be looking at options ranging from 258 to 375 horsepower. And with a potential 97 kWh battery pack, we're talking about a potential range exceeding 700 km. That's a road trip dream right there.

The big question mark hanging in the air is whether mild hybrid and plug-in hybrid (PHEV) versions will also join the party, mirroring the strategy with the Peugeot 5008. Honestly, a diverse range of options would make sense, catering to different driving needs and budgets. Only time will tell, but for now, DS has definitely got our attention. I'll be keeping a close eye on LinkedIn for any more breadcrumbs they decide to drop. Stay tuned!