Ji Chang-wook Disses Dubai Cookie Craze! What Happens Next Will SHOCK You!

Okay, so Korea's gone completely bonkers for these "Dubai Sticky Cookies," or "Dujjonku" as the cool kids are calling them. We're talking social media EXPLOSION. But, like with every trend, the tide is starting to turn, and some brave souls are actually daring to question if these things are *really* worth the hype. And honestly? I'm here for it.

Ji Chang-wook Disses Dubai Cookie Craze! What Happ...

The cookies themselves are apparently all about that chewy texture and some vaguely Middle Eastern-inspired flavors. Think dates, maybe some cardamom... that kind of thing. But the price point seems to be the biggest point of contention. It's not your grandma's bake sale, that's for sure.

Enter actor Ji Chang-wook. I mean, the guy's got taste, right? He tried one of these bad boys on his YouTube channel and his reaction was priceless. He was practically in shock at the 8,700 won ($6.40) price tag! "If it were around 3,000 won, I’d get it," he said. "But at this price, there are way more delicious things. I’d rather eat tteokbokki (spicy stewed rice cakes)." Tteokbokki over cookies? Now *that's* a statement. He admitted it was worth trying once, but definitely not a repeat purchase. He even confessed he prefers jelly over chocolate! The horror!

And Ji Chang-wook isn't alone. Model and TV personality Joo Woo-jae went even harder on the skepticism train. He straight-up called the hype "the most dramatic one ever." Apparently, some versions are selling out even at the already insane price of 8,000 won, and he even saw one listed for a whopping 14,900 won! "Honestly, I’m not even curious," he declared. "You could skip it and your life would be fine." Ouch.

Joo Woo-jae then went on a mission to "end this trend" by eating them "as badly as possible." (I'm not sure what that means, exactly, but it sounds entertaining.) He sampled various Dubai-style desserts and ultimately concluded that 5,900 won was the *absolute* maximum he'd be willing to pay. Anything over that, and it's just not worth it.

Interestingly, even chefs are getting in on the action. Chef Anh Sung-jae inadvertently fueled the fire by sharing a, shall we say, "less-than-accurate" recipe initially. He got a lot of feedback (read: probably some angry comments), and then re-uploaded a corrected version. That video went viral, racking up over 7.6 million views in just four days. It's clear that this "Dujjonku" thing is more than just a passing fad; it's a full-blown cultural moment, even if some people are questioning its staying power – and its value.