Tubi's Content Explosion! Gen Z & Millennials Fuel Streaming Domination!

Tubi is making a big splash across the pond, folks. The Fox-owned free streaming service is flexing its muscles in the UK's ad-supported video on demand (AVOD) space. It’s only been a year and a half since they launched there, but sources say they've already amassed the largest content library of any free streamer in the region.

Tubi's Content Explosion! Gen Z & Millennials Fuel...

The numbers don't lie. Tubi's UK catalog now boasts a whopping 75,000 movies and TV episodes. That’s more than triple the amount they had at launch in early 2024. Think about that for a second - that kind of growth is insane. According to data from Ampere Analysis, AVOD services are globally outpacing paid services in terms of content acquisition, and it seems Tubi is a major reason why.

So, how did they do it? Well, Tubi’s been busy securing UK rights to content from some of the biggest names in the business: AMC, Lionsgate, NBCUniversal, Sony – the whole shebang. They're also investing in original programming, and it seems to be paying off. "Sidelined: The QB and Me," an original series, quickly became their top title in the UK, drawing in a whole new wave of viewers. They even released a sequel. The new original movie, "Kissing is the Easy Part," is coming out just in time for Valentine's Day. Clever move, Tubi.

It's not just about the quantity of content, though. Tubi seems to be hitting the right demographic. A 2025 YouGov survey revealed that over half (51%) of their UK viewers are Gen Z or Millennial. That's a huge win, considering those are the audiences that most streaming services are fighting over. They introduced linear channels last fall, but get this - on-demand viewing accounts for 95% of their consumption. That says a lot about how people prefer to consume content these days.

While Tubi is keeping specific UK viewing figures under wraps, they report having over 100 million monthly users and more than a billion hours of content viewed *globally*. Those are some serious numbers! "We are thrilled by the accelerated growth we’ve seen in our first 18 months in the UK," said Ross Appleton, Head of Tubi UK. "Tubi’s free and premium library is reaching incremental, younger audiences and proving there is strong demand for an ad-supported model in this highly competitive market.” And you know what? He's probably right. In a world where subscription fatigue is real, free, ad-supported streaming services are looking more and more appealing.